Jump Starting A Successful Marketing Project

I love the start of a new job. It is like a puzzle. A client has a desire and it is up to me to figure out what they want, what they mean to say and what results are desired. I always start the same way as it has proved to work everytime.

I may not tell them directly what I am doing but in my conversation I am looking for the answers to these questions.

Who, What, When, Where, How and Why ???

These questions apply to both sides of the fence.

I want to know Who we are trying to reach and Who we are. I want to know What we have to sell and What it means to our customer. I do this with every question.

In the process of working through and solving the puzzle, I may ask the questions in many different ways in order to make the logical decision of the best path to take.

A lot of times while I am sitting with a client I will start a flow chart of the Questions so that I can see a visual of the project at hand (more on that in a later blog).

These Questions always help my client as they also help them get a clear picture of the true scope of the project at hand. Sometimes they realize that there are other things that must be done first in order to make the project work.

After deriving the answers to the Questions and going over the flow chart, we are ready to put the project in motion. Answers to these Questions also completely defines a job and makes quoting a job easier since we all know the parameters and can discuss the costs involved knowing that we are all talking Apples to Apples.

Using these same questions before you call on a graphic artist ... or any service technician, will help you get clear in your mind what you are desiring and make it easier to convey what you want.

I hope this helps with your next project and I would love to help you solve the puzzle.

Daniel Westphal - www.daniel@eagletoo.com